If you follow logo design you’ve probably seen more than 1 blog about Pepsi’s latest branding ( 11 rebrands so far… ) receiving a lot of flak, while Coca-Cola manages to regularly produce something fresh time and time again while maintaining their one and only logotype.
The below time line shows Pepsi’s 11 re-brands over the last century, while excluding a few tweaks, Coca-Cola’s logotype has served them for over 100 years.
Personally i think 1991 was about perfect, and Pepsi should have stopped there. Below are their classic cans
which anyone would recognize, while their latest rebrand is quite a swing and will take some time to sink in.
Will your logo stand the test of time?
I doubt I’ll be here in 100 years to see if my personal logo design still works, but I’m confident it will serve me to the end. How about yours?
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