logo design: 100 Brands of Interest

As part of an ongoing series, I am happy to present the next instalment of 100 brands of interest. These articles have received excellent reception and gives me a chance to express my view of good design. Since April, I have compiled another selection of the many brands currently in use. The standard is increasingly high and it is with pleasure that I feature these logos on the dacheboard. I hope you enjoy!

Design can differ in terms of what makes a great visual identity and these articles help to create awareness within the community and provide some useful insight for any newcomers on what makes a successful branding. This is not an assessment or critique of the logos, just a chance to see the variety of styles which all lead to good, solid design. As a lot of designers will know, it can be the easiest thing to create a logo for a client but when it comes to creating an identity for your own business, it is often tricky to establish the most appropriate execution to best represent yourself or your business. It is a fine line between showcasing your talents and techniques and retaining modesty and professionalism to gain the correct tone for your business image.

In this third collection, I have chosen to focus on up and coming designers and have displayed these with more well known enterprises. By displaying everything in black and white it is interesting to take the different brands down to the same, almost basic, level and then compare them side by side within the criteria of just great design. Without the use of colour, monochrome allows us to view the identities outside the context of their visual universe and makes it all about the design.

I was especially interested this time round to see the range that the selected brands portray from the most simplistic geometry and linear imaging to the more detailed and extravagant techniques. No matter what the style, I think it can be said that all of the 100 brands below have been executed successfully to create effective, professional logos which communicate the correct image to their audience.
I send a big thank you to all companies which are displayed here and I have included a link to each of their sites for your bookmarks. Enjoy, and I look forward to your feedback, particularly any thoughts you may have on this topic and any brands which you would like to see in the next instalment of 100 brands of interest.